a cosmic
collision of taste
and curiosity
a cosmic
collision of taste
and curiosity
a cosmic
collision of taste
and curiosity
Commercial Project
With studio More Than Sum
Commercial Project
With studio More Than Sum
The goal is to design a brand identity for Tori, a new ice
cream brand in Surat. Centered around a character led
narrative, the project requiresdeveloping a mascot and
a back story with its own universe that gives the brand a
distinct persona. The visual direction should be energetic,
bold and intentional.
The goal is to design a brand identity for Tori, a
new ice cream brand in Surat. Centered around
a character led narrative, the project requires
developing a mascot and a back story with its
own universe that gives the brand a distinct
persona. The visual direction should be
energetic, bold and intentional.
The goal is to design a brand identity for Tori, a new ice cream
brand in Surat. Centered around a character led narrative, the
project requiresdeveloping a mascot and a back story with its
own universe that gives the brand a distinct persona. The visual
direction should be energetic, bold and intentional.
The goal is to design a brand identity for Tori, a new ice
cream brand in Surat. Centered around a character led
narrative, the project requiresdeveloping a mascot and
a back story with its own universe that gives the brand a
distinct persona. The visual direction should be energetic,
bold and intentional.
Getting things
aligned here.
Getting things
aligned here.
a cosmic
collision of taste
and curiosity
Getting things
aligned here.
Tori is designed for urban youth and creative minded
consumers who gravitate toward strory-led, lifestyle
brands. This audience seeks disruptive experiences
that blends food with the bold visual narratives with
high-energy, collectible brand cultures.
After countless trials in the kitchen, the chef created the
perfect scoop and in that very moment, Tori appeared.
Tori, the spirit guide of flavors, hails from a realm
where every spirit has a mission.
His mission? To bring cosmic flavors into the world, he sprinkles
wonder into every scoop, carrying tastes that feel as if they were
dreamt beyond this world.
Now, he wanders the Earth, curious and playful, eager to discover
while sharing extraordinary flavors with everyone he meets.
Brand Colors
Palette utilizes high-contrast tones. Cocoa takes
identity to the flavor & neon with nebula blue evoke
cosmic, high energy for the brand.
Brand Colors
Palette utilizes high-contrast tones. Cocoa takes
identity to the flavor & neon with nebula blue evoke
cosmic, high energy for the brand.
Typography
Squada provides a bold, a retro-future feel, paired
with Roboto for the clarity.
agrawalyashika567@gmail.com
