©Yashika_Agrawal
Resume
agrawalyashika567@gmail.com
THE DIE LINES
THE DIE LINES
*The product range categorization
has been done by us.
PRODUCT RANGE
*The product range categorization
has been done by us.
PRODUCT RANGE
afterlife of the bag
and card assets
Internal assets include three cards, a care guide,
about artisan, and a card showing the craft
making process and bag reuse via an QR.
Internal assets include three cards, a care guide,
about artisan, and a card showing the craft
making process and bag reuse via an QR.
“Managing the nuances of color
shifts across diverse substrates
was a critical step in achieving
a cohesive visual system”
“Managing the nuances of color
shifts across diverse substrates
was a critical step in achieving
a cohesive visual system”
“Managing the nuances of color
shifts across diverse substrates
was a critical step in achieving
a cohesive visual system”
*The internal and external structure
die line are in different size ratios.
*The internal and external structure
die line are in different size ratios.
*The internal and external structure
die line are in different size ratios.
PROTOTYPING
PROTOTYPING
Range Icons
Decorative Icons
THE ICONS
THE ICONS
THE ICONS
STRUCTURE IDEATION
*The product range categorization
has been done by us.
PRODUCT RANGE
Nimmalakunta-Leather Puppetry Craft, a platform started by
local artist themselves. Through museum collaborations and
exhibitions, they keep the craft informed and active.
Brand Archetype l The Sage l The Creator
Nimmalakunta-Leather Puppetry Craft, a platform started by
local artist themselves. Through museum collaborations and
exhibitions, they keep the craft informed and active.
Brand Archetype l The Sage l The Creator
Nimmalakunta-Leather Puppetry Craft, a platform started by
local artist themselves. Through museum collaborations and
exhibitions, they keep the craft informed and active.
Brand Archetype l The Sage l The Creator
Nimmalakunta-Leather Puppetry Craft, a platform started by
local artist themselves. Through museum collaborations and
exhibitions, they keep the craft informed and active.
Brand Archetype l The Sage l The Creator
BRAND STUDY
Mr. Shinde I A Tholu Artist
"Artisans craft with care and focuses on the
practicalities of selling. Often calling it "Kalamkari
on leather" so the customers relates to it & take
home, a legacy without ever knowing its
complete history."
Keep it cost efficient & ensuring safe transit.
Mr. Shinde
A Tholu Artist
"Artisans craft with care and focuses
on the practicalities of selling. Often
calling it "Kalamkari on leather" so
the customers relates to it &take
home years-old legacy without ever
knowing its complete history."
“Keep it cost efficient &
ensuring safe transit.”
Mr. Shinde I A Tholu Artist
"Artisans craft with care and focuses on the
practicalities of selling. Often calling it "Kalamkari
on leather" so the customers relates to it & take
home, a legacy without ever knowing its
complete history."
Keep it cost efficient & ensuring safe transit.
Mr. Shinde I A Tholu Artist
"Artisans craft with care and focuses on the
practicalities of selling. Often calling it "Kalamkari
on leather" so the customers relates to it & take
home, a legacy without ever knowing its
complete history."
Keep it cost efficient & ensuring safe transit.
Mr. Sumiran I Cofounder of Gatha
"Branding shouldn't just sell a product for craft, but
should act as a way to preserve the craft. Packaging
can help people connect with the history so the art
doesn't feel lost in a modern home."
Packaging can serve as a storytelling tool.
Mr. Sumiran
Cofounder of Gatha
"Branding shouldn't just sell
a product for craft, but should
act as a way to preserve the craft.
Packagingcan help people connect
with the history so the art doesn't
feel lost in a modern home."
Packaging can serve as
a storytelling tool.
Mr. Sumiran I Cofounder of Gatha
"Branding shouldn't just sell a product for craft, but
should act as a way to preserve the craft. Packaging
can help people connect with the history so the art
doesn't feel lost in a modern home."
Packaging can serve as a storytelling tool.
Mr. Sumiran I Cofounder of Gatha
"Branding shouldn't just sell a product for craft, but
should act as a way to preserve the craft. Packaging
can help people connect with the history so the art
doesn't feel lost in a modern home."
Packaging can serve as a storytelling tool.
transforming simple
purchase into a meaningful
connection with the craft
transforming simple
purchase into a meaningful
connection with the craft
transforming simple
purchase into a meaningful
connection with the craft
transforming simple
purchase into a meaningful
connection with the craft
A 2,200-year-old shadow puppetry tradition from Andhra
Pradesh. The Aare-speaking community who migrated during
the Vijayanagara Empire used this craft, traditionally a medium
to narrate the Ranganatha Ramayana. Today, it a vital link,
blending ancient epics with modern social commentary. Its
visual languages is similar 16th-century Lepakshi murals.
A 2,200-year-old shadow puppetry tradition from Andhra
Pradesh. The Aare-speaking community who migrated during
the Vijayanagara Empire used this craft, traditionally a medium
to narrate the Ranganatha Ramayana. Today, it a vital link,
blending ancient epics with modern social commentary. Its
visual languages is similar 16th-century Lepakshi murals.
A 2,200-year-old shadow puppetry tradition from Andhra
Pradesh. The Aare-speaking community who migrated during
the Vijayanagara Empire used this craft, traditionally a medium
to narrate the Ranganatha Ramayana. Today, it a vital link,
blending ancient epics with modern social commentary. Its
visual languages is similar 16th-century Lepakshi murals.
Artisans meticulously clean and dry goat-hide to achieve a
signature translucency, which is then drawn on, detailed with
intricate perforations using sharp chisels. Deep reds, greens,
and golds are applied to the leather, ensuring each figure
radiates brilliantly when brought to life by light.
Artisans meticulously clean and dry goat-hide to achieve a
signature translucency, which is then drawn on, detailed with
intricate perforations using sharp chisels. Deep reds, greens,
and golds are applied to the leather, ensuring each figure
radiates brilliantly when brought to life by light.
Artisans meticulously clean and dry goat-hide to achieve a
signature translucency, which is then drawn on, detailed with
intricate perforations using sharp chisels. Deep reds, greens,
and golds are applied to the leather, ensuring each figure
radiates brilliantly when brought to life by light.
Group Project
Timeline of 2 Weeks
Group Project
Timeline of 8 Weeks
Ai
Pr
Ai
Pr
Tholu
Bommalata
Tholu
Bommalata
Tholu
Bommalata
Tholu
Bommalata
2025
2025
2025
Publication Design
Publication Design
Publication Design
When we encountered this craft, we were
drawn by its glorious history and craftsmanship.
We want to elevate the experience of holding
such a profound culture in one's hands.
We are to design a packaging for brand
Nimmalakunta - Leather Puppetry Craft,
reflecting the craft's legacy & preserves its
cultural identity for modern lifestyle.
When we encountered this craft, we were drawn by its glorious history and craftsmanship. We want to elevate the experience of holding such a profound culture in one's hands.
We are to design a packaging for brand Nimmalakunta - Leather Puppetry Craft, reflecting the craft's legacy & preserves its
cultural identity for modern lifestyle.
When we encountered this craft, we were
drawn by its glorious history and craftsmanship.
We want to elevate the experience of holding
such a profound culture in one's hands.
We are to design a packaging for brand
Nimmalakunta - Leather Puppetry Craft,
reflecting the craft's legacy & preserves its
cultural identity for modern lifestyle.
When we encountered this craft, we were
drawn by its glorious history and craftsmanship.
We want to elevate the experience of holding
such a profound culture in one's hands.
We are to design a packaging for brand
Nimmalakunta - Leather Puppetry Craft,
reflecting the craft's legacy & preserves its
cultural identity for modern lifestyle.