Personal Project
Guided by Mayur Kakreli
Personal Project
Guided by Mayur Kakreli
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Subko’s current platform offers a rich
brand narrative but has navigation clutter & high purchase friction. This UI/UX redesign transforms the e-commerce experience into a structured, accessible interface featuring stream lined product listings, clear specifications,
and native recipe snippets.
Subko’s current platform offers a rich
brand narrative but has navigation clutter & high
purchase friction. This UI/UX redesign transforms
the e-commerce experience into a structured,
accessible interface featuring stream lined
product listings, clear specifications,
and native recipe snippets.
Subko’s current platform offers a rich brand narrative but has
navigation clutter & high purchase friction. This UI/UX redesign
transforms the e-commerce experience into a structured,
accessible interface featuring stream lined product listings,
clear specifications, and native recipe snippets.
Subko’s current platform offers a rich
brand narrative but has navigation clutter & high purchase friction. This UI/UX redesign transforms the e-commerce experience into a structured, accessible interface featuring stream lined product listings, clear specifications,
and native recipe snippets.
Subko
Subko
Subko
2026
2026
UI/ UX Redesign
UI/ UX Redesign
Decluttering
the interface for an
engaging interaction
Decluttering
the interface for an
engaging interaction
Decluttering
the interface for an
engaging interaction
About Subko
It is an specialty coffee, bakehouse & cacao brand founded
in Mumbai in 2020. Rooted in South Asian identity, the brand
operates as a multi-vertical craft ecosystem spanning specialty
produce, regional storytelling, and community subculture.
About Subko
It is an specialty coffee, bakehouse & cacao brand founded
in Mumbai in 2020. Rooted in South Asian identity, the brand
operates as a multi-vertical craft ecosystem spanning specialty
produce, regional storytelling, and community subculture.
About Subko
It is an specialty coffee, bakehouse & cacao brand founded
in Mumbai in 2020. Rooted in South Asian identity, the brand
operates as a multi-vertical craft ecosystem spanning specialty
produce, regional storytelling, and community subculture.
About Subko
It is an specialty coffee, bakehouse & cacao brand founded
in Mumbai in 2020. Rooted in South Asian identity, the brand
operates as a multi-vertical craft ecosystem spanning specialty
produce, regional storytelling, and community subculture.
HEURISTIC EVALUTION
A heuristic evaluation of Subko’s existing website identified three key areas for improvement
HEURISTIC EVALUTION
A heuristic evaluation of Subko’s existing website identified three key areas for improvement
HEURISTIC EVALUTION
A heuristic evaluation of Subko’s existing website identified
three key areas for improvement
HEURISTIC EVALUTION
A heuristic evaluation of Subko’s existing website identified three key areas for improvement
Navigation & Header
Streamlined Navigation
Clear out the cluttered top
bar to eliminate cognitive
overload and enable instant,
effortless category scanning.
Navigation & Header
Streamlined Navigation
Clear out the cluttered top
bar to eliminate cognitive
overload and enable instant,
effortless category scanning.
Navigation & Header
Streamlined Navigation
Clear out the cluttered top bar to eliminate cognitive
overload and enable instant, effortless category scanning.
Navigation & Header
Streamlined Navigation
Clear out the cluttered top
bar to eliminate cognitive
overload and enable instant,
effortless category scanning.
Visual Storytelling
Stamp Theme
Anchored the entire digital
interface in Subko's signature
postal stamp system to mirror
its unique cultural identity.
Visual Storytelling
Stamp Theme
Anchored the entire digital interface in Subko's signature
postal stamp system to mirrorits unique cultural identity.
Visual Storytelling
Stamp Theme
Anchored the entire digital
interface in Subko's signature
postal stamp system to mirror
its unique cultural identity.
Purchase Flow & Architecture
Quick-Add
Integrated instant add-to-cart
functionality on product grids
to cut repetitive clicks for
returning customers.
Recipes
Re-architected Product Detail
Pages to embed community
brewing guides on-site.
Purchase Flow & Architecture
Quick-Add
Integrated instant add-to-cart functionality on product grids
to cut repetitive clicks for returning customers.
Recipes
Re-architected Product Detail Pages to embed community
brewing guides on-site.
Purchase Flow & Architecture
Quick-Add
Integrated instant add-to-cart
functionality on product grids
to cut repetitive clicks for
returning customers.
Recipes
Re-architected Product Detail
Pages to embed community
brewing guides on-site.
