The idea came to life while
experimenting with the letter 'ड' (da) and
seeing how its structure resembled abstract fire.
I used that shape language as a starting point to
build out the full font set, carrying that dynamic
flame structure across every character.
The goal is to design a brand identity for Tori, a new ice cream
brand in Surat. Centered around a character led narrative, the
project requiresdeveloping a mascot and a back story with its
own universe that gives the brand a distinct persona. The visual
direction should be energetic, bold and intentional.
The goal is to design a brand identity for Tori, a
new ice cream brand in Surat. Centered around
a character led narrative, the project requires
developing a mascot and a back story with its
own universe that gives the brand a distinct
persona. The visual direction should be
energetic, bold and intentional.
The idea came to life while
experimenting with the letter 'ड' (da) and
seeing how its structure resembled abstract fire.
I used that shape language as a starting point to
build out the full font set, carrying that dynamic
flame structure across every character.
once vibrant.
now vanishing.
once vibrant.
now vanishing.
once vibrant.
now vanishing.
once vibrant.
now vanishing.
Timeline 4 Weeks
Individual Project I Guided by Prof. Vicky Anand Nag
Group Project
Timeline of 8 Weeks
Ai
Pr
Ai
Pr
Pr
Roshni
2026
2026
2026
Typography Design
Typography Design
Typography Design
रोशनी (Roshni) is an expressive Devanagari display
typeface that pairs sharp, modern lines with dramatic
stroke contrast. It balances calligraphic roots and
high-contrast weights to give traditional letterforms
a dynamic, contemporary presence.
रोशनी (Roshni) is an expressive Devanagari display
typeface that pairs sharp, modern lines with dramatic
stroke contrast. It balances calligraphic roots and
high-contrast weights to give traditional letterforms
a dynamic, contemporary presence.
रोशनी (Roshni) is an expressive Devanagari display
typeface that pairs sharp, modern lines with dramatic
stroke contrast. It balances calligraphic roots and
high-contrast weights to give traditional letterforms
a dynamic, contemporary presence.
©Yashika_Agrawal
Resume
agrawalyashika567@gmail.com